The PR Net Next Gen, 2023: The Right Now

Three veteran communications execs are behind The Right Now (TRN), a bi-coastal communications agency supporting lifestyle brands and entertainment clients. The savvy team evolves along with the complex media landscape, elevating their strategies and curating fully integrated campaigns to derive impactful results. Case in point: last year marked UGG’s biggest year of Classic boot sales in history as a result of The Right Now’s #UGGSEASON campaign. They recently hired a new leader for their digital practice, strengthening their social channel work and also making that crucial connection between social and traditional media. To keep its momentum, TRN brings in outside experts to help team members learn new ways of working, learning from each other and growing as individuals, in addition to an annual curriculum led by a DEI consultant.


Sunny Jenkins, Founding Partner Eric Green, Founding Partner
Wally Hasselbring, Founding Partner

Agency founded:


Notable clients:

UGG, Koolaburra by UGG, Kendra Scott, The Original LA Farmers Market (Los Angeles), Philadelphia Film Festival, Strathberry, Mark and Graham (Williams Sonoma), Tubi, Walgreens, Project Brazen, I am a Voter

New client wins:

Muse Storytelling, Fairwood, Mosaic/Ninth Planet Media, Teads, Eventive Independent Film Platform, Best Channels Ever, KBH Jewels, Screen Actor Guild (SAG) Awards, Victoria’s Secret PINK, via H+K Strategies: Optimum Nutrition, Slim Fast

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