The PR Net Next Gen, 2023: The James Collective

The James Collective is a San Francisco-based boutique PR and integrated communications agency that specializes in the food (especially CPG), beverage and travel industries. This year, the agency grew both their in-house team and client portfolio. Some of the year’s greatest successes include the launch of the women-owned, date-sweetened chocolate brand Spring & Mulberry, the launch and opening of both the 1 Hotel San Francisco and their restaurant, Terrene, and hosting another iteration of the annual Faust Pact Society trip that brought together some of the brightest creatives, influencers and media together in Napa Valley. Through ‘TJC Labs,’ a project-based PR incubator, the team offers reduced rates for small, growing businesses owned by entrepreneurs who are often left out of traditional fundraising – women, BIPOC and LGBTQIA+ business owners.


Alison Seibert, Founder

Agency founded:


Notable clients:

Jacobsen Salt Co., Maille Mustard (a Unilever company), Guittard Chocolate Company, Faust Wines, Flowers Winery, Enzo Olive Oil, 1 Hotel San Francisco, Realm Wines

New client wins:

Spring & Mulberry, Luxmi Tea, Food52

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