The PR Net Next Gen, 2023: The Influence

The Influence focuses on three core areas – events, public relations and talent booking – and they do it well. From the Cali Gares gala to benefit No Kid Hungry, to the official Met Gala afterparty by Richie Akiva at Casa Cipriani, to the Mammoth Film Festival 2023, high-profile clients count on the team’s out-of-the-box thinking. Tasked with major client projects, their success lies in their expertise and multifaceted approach, always seeking new ways to curate experiences. In addition to hitting and exceeding client goals, the team operates on the belief that every campaign or event should give back in some way, whether that’s a charitable initiative, DEI focus, positive economic impact, sustainability and/or mindfulness. In addition to the aforementioned activations, The Influence’s top successes of the year include The Cookie and Candy Pop campaigns to benefit Ryan Seacrest Foundation, and securing major brand sponsor alignments for The Mammoth 2022 Film Festival.


Alexandra Lasky, President & Founder

Agency founded:


Notable clients:

Pizza Girl, Soho House/Soho Works, The Ned NoMad, Race to Erase MS, Burberry, Rolling Stone, Lucky Brand, sbe, Resorts World, Candy Pop, Caliwater, Vital Red Light, Cover Girl, El Cristiano Tequila, Path Water, YSL beauty, Amfar Cannes, UNICEF Capri, The Met Gala afterparty, Casa Cipriani Care Gala, Wild Tonic Kombucha, Sports Illustrated Super Bowl Party, Relentless Beats, Z Collection Hotels, Mama Shelter Hotel, Hotel Ziggy, Cure Addiction Now, Global Empowerment Mission, DAH! by Padma Lakshmi, Rhonda's Kiss Cancer NonProfit, Mammoth Film Festival

New client wins:

Caliwater by Vanessa Hudgens and Oliver Trevena, El Cristiano Tequila, The Ned Nomad, Soho Works West Hollywood, Fantasy Lab Vegas, Livby

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