The PR Net Next Gen, 2023: Studio Beauty

Studio Beauty is a PR collective of interdisciplinary experts specializing in beauty, wellness and personal care. As a partnership-based model, the core team handpicks expert consultants on a project-by-project basis from within their global network, based on the skill sets needed to execute the brief. With Studios in New York, London and most recently LA, 2022 saw the team launch new brands and collaborations to market, with brands selling out and going viral on TikTok. Notable launches included Soho Skin by Soho House and Beauty Pie by Jenna Lyons. Studio Beauty also advocated for mental health and sustainability; they launched ARKIVE by British hairstylist Adam Reed in tandem with the #BeautyCares initiative, and worked closely with Eva NYC as it became the first and only masstige haircare brand to certify climate neutral.


Bex Meredith, Founder & President

Cindy Krupp, Founder & COO

Agency founded:


Notable clients:

ARKIVE by Adam Reed, Bondi Sands, Eva NYC, LoveSeen by Jenna Lyons, Paula’s Choice (Unilever Prestige), Soho Skin by Soho House, Trinny London

New client wins:

Hourglass Cosmetics (Unilever Prestige), COOLA, Cowshed by Soho House

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