The PR Net Next Gen, 2023: Segal Communications

In addition to offering expert media relations, influencer marketing and affiliate management support, Segal Communications works with clients across social media strategy, including video and written content development. The agency grew 130% in the past year, acquiring over 15 new clients and subsequently bringing on new team members to support. Segal Communications favors a holistic POV to numbers when considering client placements, assessing the benefits for the client and recommending additional strategies (like affiliate links) to help each placement go further. This year, the agency successfully boosted Relay Telecommunications company’s brand awareness and supported British dessert maker Pots & Co’s expansion into the US market. In addition to stand-out client work, the agency innovates internally; the agency’s D&I committee produces a monthly newsletter highlighting a different community each edition, providing educational insights into the history of the community, its current challenges and ways to get involved.


Sarah Segal, Founder & CEO

Agency founded:


Notable clients:

Shane Co., Johnny Doughnuts, Haymax Hotels, Pots & Co, Relay Pro, Dr. Stephen Quake, Moosewood Restaurant

New client wins:

HenHouse Brewery, Anaba Wines, Atlas: Earth, Runhood Power Inc., My Style Bags

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