The PR Net Next Gen, 2023: Rani Public Relations

Digital-first agency Rani Public Relations is a team of Millennial and Gen Z women executing across media relations, influencer marketing, events and activations and strategic partnerships. Over the last year, the agency worked with over 15 women-owned brands, including a long-term influencer marketing campaign with a combined reach of over 1 million in the size-inclusive swimwear client’s local market, which led to a huge uptick in affiliate sales and interest from national retailers and investors alike. As a WOC-founded agency, leadership’s goal is to make PR and marketing services more attainable for fellow WOC entrepreneurs and to elevate the voices of underserved brands. In addition to working exclusively with women-owned brands, Rani Public Relations also offers discounted services to WOC-owned brands that are in their first year of business. 

Leadership:

Laila Dar, Founder

Agency founded:

2020

Notable clients:

Nomads Swimwear, Blossom & Stone, Bask & Bloom Essentials, Amame

New client wins:

Blossom & Stone, Cherry Blossom Intimates, Spark Talent Group




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