With nearly 20 years of experience working with global luxury brands, NOVELLA PAGHERA PR INC. (NPPR) helps clients with every aspect of brand building, including traditional and digital PR, influencer partnerships, celebrity endorsements and events. The agency soared within a year of its launch, with key successes at New York, Milan and Paris fashion weeks, plus ROI-centric paid and organic influencer campaigns. Another top project this year: the full implementation of Furla’s "Women in Music" campaign, featuring a diverse group of up-and-coming female artists, and highlighting the challenges that come with being a successful woman artist in a male-dominated industry. This also underscores the boutique agency’s aim to work with brands that align with their own core values. NPPR also works with Pīferi, a vegan luxury brand, using their voice to promote sustainability in high fashion.
Novella Paghera, Founder
MSGM, Furla, Seletti, Scarosso, Piferi
New client wins:
Balmain Eyewear, Valentino Eyewear, Akoni Eyewear, Des Phemmes, Viso Project