NivenBreen specializes in strategic communications, branding and marketing for all areas related to home, from architecture, real estate and interior design to textiles, luxury lifestyle accessories and artisans. To stay at the forefront of this ever-evolving industry, the team has fostered collaborations that created a new revenue stream, developed books that are now published and on tour, mapped out speaking tours and helped reposition brands through new branding. The team looks at strategy like setting up a chess board: some figures carry more significance yet all components must move together to achieve the end-goal. One standout example of this is Design61, an event they ideated and executed to help their client, the Interior Arts Building, brand itself as a design resource for leading interior designers. The pop-up arcade united vendors and craftspeople and attracted hundreds of local designers, followed by an all-day forum of A-list designers moderated by editors-in-chief of the industry’s top magazines.
Leadership:
Chesie Breen, Co-founder & Principal Ellen Niven, Co-founder & Partner
Agency founded:
2015
Notable clients:
Serena & Lily, Doyle Auction House, Alex Papachristidis, Richard Mishaan, Suzanne Tucker, Casa Branca, Interior Arts Building, Ed Hollander, Victoria Hagan, JAMES Showroom, Authentic Provence, Lisa Fine Textiles
New client wins:
Doyle Auction House, Newel Gallery
