The PR Net Next Gen, 2023: MP-IMC

The MP-IMC team acts as a partner to beauty, wellness and accessory clients, offering diversified integrated communication strategies including media storytelling, thought leadership, tastemaker support and product seeding. Clients from startups to heritage brands reap the benefits of this creative team’s storytelling strategies. This year, they strategically supported Dae's Series A raise, launched industry vet Chris Salgardo’s men’s skincare brand ATWATER (which was placed in Nordstrom and Saks in under six months) and positioned Black female founders Tisha Thompson (LYS Beauty) and Erin Carpenter (Nude Barre) in breakthrough media coverage. These campaigns are just a sample of how MP-IMC amplifies BIPOC voices across their client portfolio, giving founders and brands exposure to be seen by media and consumers as well as investors and retailers.


Melissa Palmieri, Founder

Agency founded:


Notable clients:

Herbivore Botanicals, Dae Hair, Lime Crime, Owen's Craft Mixers, LYS Beauty, ATWATER Skin, Chris Appleton, Nude Barre, Raw Sugar

New client wins:

Verlas, Broc Shot, Ina Labs

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