The PR Net Next Gen, 2023: Misfit Toys Communications

Misfit Toys Communications delivers big-agency strategies packaged into a boutique agency. That’s what you get when company co-founders leave large firms to start their own shop and make their own rules. Clients across industries including hotels, F&B, real estate, wellness, consumer goods, beauty and sustainability, tap the team for their innovative team makeup - a network of freelancers with multiple expertise that covers the client at every level. In that vein, Misfit Toys Communications treats all talent like leaders, bypassing levels or titles to allow team members of all backgrounds and experience to contribute alongside more senior colleagues. This year, the team supported client Curamia Tequila’s launch in Miami, with a series of placements and pouring opportunities, and also created packages for The Watergate Hotel, marking the 50th anniversary of The Watergate scandal.


Diane Briskin, Co-Founder Marissa Mastellone, Co-Founder

Agency founded:


Notable clients:

The Watergate Hotel, Highgate Hotels, Sentral, Nexii Building Solutions, Zumper, PGA National Resort, Curamia Tequila, Echelon, The Jefferson Hotel, Park Terrace Hotel, Black Barn Restaurant, Rituals Cosmetics

New client wins:

Yi Hotel Mykonos, Magma Resort Santorini, 33 Seaport Hotel, Coda Williamsburg Hotel, BLACKBARN on the Hudson, H&R Block Superfile Sunday, The Darcy Washington DC, Nine Arches

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