The PR Net Next Gen, 2023: Maverick Creative

Travel Agency of the Year

At Maverick Creative, there’s no separation between PR, social media and influencer teams. Instead, the travel and lifestyle communications agency has honed an integrated approach informed by the duality of social media and traditional media strategy – from social takeovers to travel media publications. Their expertise led to expanding their scope with Hyatt this year, including the Zero Proof Zero Judgment program, inspiring travelers’ increasing desire for wellbeing amenities and bringing creative, non-alcoholic cocktails to over 20 U.S. hotels. The growing team also introduced expanded content and design capabilities, developing and designing trend reports, custom social media templates, infographics, visual media cheat-sheets and more. Maverick Creative also spearheaded two launches: Caption by Hyatt brand’s first location in Memphis, TN – the newest hotel concept in Hyatt’s lifestyle portfolio – and Graduate Homes, Graduate Hotels’ short-term home rental space business. As a FINN Partners Agency, Maverick Creative is committed to FINN Partners’ mission to create an inclusive and diverse workplace that advances DEI in the industry. 


Catherine Colford, Managing Director

Agency founded:


Notable clients:

Hyatt’s Luxury and Lifestyle brands including Park Hyatt, Thompson Hotels, Andaz, Alila Hotels and Resorts, Hyatt Centric, Caption by Hyatt, Rocco Forte Hotels, The Asbury Collection (Asbury Ocean Club, The Asbury, Asbury Lanes), Sentient Jet private aviation, The Shelbourne

New client wins:

Blueground, Graduate Hotels (brand), Graduate Nashville, Graduate Roosevelt Island, Joinery Hotel Pittsburgh, Luxury Frontiers, Sensible Weather, Cassia Jerusalem

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