The PR Net Next Gen, 2023: LION VIP Relations

LION VIP Relations is a 360-degree communications agency that offers each client a curated mix of media relations, digital influencer strategy and celebrity approach that best tells their story. In addition to supporting clients through PR, the team empowers brand leaders to build their communities, which in turn engages creators to use their voices to amplify both the brand’s and their own stories. One example is their viral launch of Iskra Lawrence's brand, Saltair, which landed the brand in Target in its first year. The team was also responsible for re-launching the Phlur fragrance brand  with Chriselle Lim, selling out of the DTC fragrance within a week, thanks to their organic TikTok campaign. Led by their Brazilian-born founder, LION VIP Relations’ client roster is made up of over 90% female-founded brands, five LGBTQ+ founded brands and several BIPOC founded brands as well. With an affinity for betting on smaller companies, the team has made a name for itself for helping brands get on the playing field with leaders in fashion, wellness and beauty.


Juliana Pires Johnson, Founder

Agency founded:


Notable clients:

Monique Lhuillier, MOTHER Denim, Edie Parker, Alexandre Birman, PHLUR, Solawave, MAKE Beauty, Saltair, Naturium, 8Greens, Eataly LA, Beauty Pie, Gee Beauty

New client wins:

Eataly LA, Beauty Pie, Gee Beauty, Parker Thatch

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