The PR Net Next Gen, 2023: KLG PR

Wine & Spirits Agency of the Year

Established and emerging wine and spirits brands tap KLG PR for their sales-led approach to public relations, affiliate marketing and influencer marketing. Formerly working in-house for a number of major spirits companies, agency president Kate Laufer Gorenstein has taught her team the ins and outs of the business, empowering them to provide the best of in-house intel and agency experience to all clients. Staying at the forefront of media trends, KLG PR was quick to establish a new affiliate marketing division to increase earned media value for participating clients. Another major agency focus is their culture: their humanity-first approach aims to give employees work/life balance, also demonstrating that women can succeed in this space. Most recently, KLG PR supported the Dry January campaign for De Soi, the line of non-alcoholic sparkling apéritifs founded by Katy Perry and Morgan McLachlan. De Soi entered into a partnership with non-alcoholic beverage retailer Boisson, which established De Soi as a dominant category leader in the non-alcoholic space and sober-curious movement alike.


Kate Laufer Gorenstein, Founder & President

Agency founded:


Notable clients:

Anheuser-Busch (Cutwater, BABE, Launchpad brands) Avaline (by Cameron Diaz and Katherine Power) Brown-Forman (Woodford Reserve, Sonoma-Cutrer, The Glendronach, Benriach), Mark Anthony Brands (BEARFACE, Glendalough, White Claw) Proximo (Proper No. Twelve by Conor McGregor and Kraken Rum)

New client wins:

Banfi, De Soi, Donnafugata Wine, Dos Hombres, Dulce Vida Tequila, Empress 1908 Gin, Kraken Rum, TREO, Via Carota, WESAKE, White Claw

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