The PR Net Next Gen, 2023: Kensington Grey Agency Inc

Influencer Marketing Agency of the Year

The Kensington Grey team is focused on working with Black creators across every social platform, with an emphasis on lifestyle, parenting, fashion and beauty. Skyrocketing sales and engagement prove their innovative take on influencer marketing is a winning formula, and as such, they’ve reached major milestones already. Some of the agency’s biggest wins this year include partnering with Louis Vuitton, Carolina Herrara and Stella Mccartney, as well as taking influencers to fashion weeks in New York City, Milan, Italy and Paris. Kensington Grey Agency also broke into the luxury fashion industry this year, a particular source of pride as the team breached what has traditionally been a closed door to Black creators and other influencers of color; their talent was featured in every major fashion publication. The team of influencer marketing pros also engaged LTK in a first-time partnership, hosting a brunch attended by the agency’s creators and partners that resulted in hundreds of thousands of impressions, views, saves and organic shares.


Shannae Ingleton Smith, Co-Founder Sean Smith, Co-Founder

Agency founded:


Notable clients:

NARS, Kate Spade, TULA, WW, Dermalogica, American Express, Dior Beauty, Milk Makeup, Amazon/Amazon The Drop, Bevel, Meta, agency partnership with LTK

New client wins:


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