The PR Net Next Gen, 2023: FACTEUR PR

FACTEUR PR is proof that an agency doesn’t need an HQ in a major city to connect with mainstream media and boost brands of every size. The Cincinnati-based integrated communications studio looks after beauty, home and wellness brands. This year, their PR campaign for eco-friendly luxury candle brand L'or de Seraphine got them ‘it candle’ status in just two years, and garnered partnerships with designers like Cynthia Rowley. Client work aside, to agency founder Reena S. Goodwin, the year’s biggest success is doubling her staff headcount. The remote, all-female team is well taken care of, with mandatory time off, no-meeting Fridays and a professional development stipend. Goodwin also fosters a diverse and inclusive environment, having worked with Hello Seven on DEI training, which informs the entire team’s inclusivity efforts.


Reena S. Goodwin, Founder & Director

Agency founded:


Notable clients:

Past and present include Sunless, Inc. (Mystic Tan, VersaSpa, Norvell Sunless), AEG Presents, Drybar, Naturepedic, Miami Plastic Surgery, Karin Jamieson Jewelry, Avarelle Cosmetics, McCrea's Candies 

New client wins:

Nativa SPA (Grupo Boticario)

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