The PR Net Next Gen, 2023: Dreamday

Consumer Goods Agency of the Year

The first “Performance PR” agency of its kind, Dreamday has deep roots and expertise in publisher-based affiliate marketing and a targeted focus on commerce and consumer PR. Founder and CEO Lauren Kleinman’s career experience has positioned the agency as a trailblazer in the unique intersection of affiliate marketing and consumer PR; she’s built a DTC brand from the ground up, managed PR and affiliate agencies and owns a publication. Aside from growing revenue, client roster and employees this year, Dreamday landed four brands in the coveted Oprah’s Favorite Things list for 2022, which ranks as one of their clients’ most sought after PR placements, catapulting these brands into the spotlight. Kleinman is also proud to have fostered a client roster that is 75% female-led or female-founded, 75% of clients are either BIPOC or AAPI-founded companies, and over 60% are focused on sustainability.


Lauren Kleinman, Founder & CEO

Agency founded:


Notable clients:

Girlfriend Collective, Our Place, Fly By Jing, Brightland, Clevr Blends

New client wins:

Compartés Chocolates, Jennifer Fisher, Birthdate Co., Material, Act + Acre, Immi, Ettitude, Hum Nutrition

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