Parisian agency DLX landed in NYC a few years ago, with Justin Padgett leading the thriving team. The agency offers brand strategy, communications, events, talent casting and VIP relations services, all approached through the lens of the new consumer mindset. This has garnered the agency quick growth stateside, getting the attention of major players. Case in point: British model Liberty Ross tapped DLX to lead the global relaunch of her father’s roller-skating brand, Flipper's Roller Boogie Palace. Created in partnership with Kevin Wall and Usher, the venture encompasses a seasonal roller skating rink at Rockefeller Center, a year-round flagship venue in London and a Flipper’s-branded merchandise line. DLX also launched the opening of Nine Orchard, the fast-favorite luxury hotel in NYC’s Lower East Side.

Leadership:

Justin Padgett, President

Agency founded:

2018

Notable clients:

Zara, Ganni, Vans, Google, Orient Express, Matchesfashion.com, Carhartt WIP, Evian, Flipper's

New client wins:

Athleta, Hunza G, Halfdays