The PR Net Next Gen, 2023: CURICH|WEISS

CURICH|WEISS is a public relations and digital marketing agency known for their work with clients across food, wine and spirits, hotels, hospitality and real estate – now along with lifestyle brands and LGBTQ+ community organizations. Over the past year, the agency worked with Southern Glazer’s Wine & Spirits to develop SGWS Top Shelf, a strategic alliance to provide select PR and social media services to suppliers in their portfolio. Their hotels and hospitality practice grew as well, with new client wins including The Ritz-Carlton Portland, and W Aspen and Nemacolin. To keep the team up to speed on the latest marcomms best practices, leadership often brings in journalists, influencers and marketing experts, providing education internally and a superior level of service for clients. CURICH|WEISS’s support of the LGBTQ+ spans from their client list (they rep The Community Spirit Vodka, a brand that was founded with equality and equity for all as a founding principle), to hands-on work with community organizations.


James Curich, Co-Founder & Co-CEO

John Weiss Co-Founder & Co-CEO

Agency founded:


Notable clients:

Corinthia Hotels, Ritz-Carlton Maui Kapalua, Coldwell Banker Commercial, La Maison du Chocolat, Brother’s Bond Bourbon by Ian Somerhalder and Paul Wesley, Keeper’s Heart Irish+American Whiskey, Casa Lumbre including The Community Spirit Vodka, Copper Cane Wines & Provisions including Belle Glos, and in collaboration with Southern Glazer’s Wine & Spirits via SGWS Top Shelf: Ocean Organic Vodka, TAG Global Spirits Awards

New client wins:

W Aspen, The Ritz-Carlton Portland, Nemacolin Luxury Resort and Vacation Destination (Farmington, PA), and in collaboration with Southern Glazer’s Wine & Spirits via SGWS Top Shelf: The Pale by Sacha Lichine

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