The PR Net Next Gen, 2023: Caro

Caro works with clients across hospitality, design, architecture and consumer goods, but most importantly for the team, they work directly with brand founders to craft creative, impactful brand stories from the ground up. To bolster their storytelling prowess, Caro recently expanded their offerings to go beyond public relations and include branding, partnerships, content creation and social media management. As such, the team has grown as well, counting five full-time employees and two consultants to support their diverse client roster. From emerging brands like Figlia to established ones like Sixpenny and Equinox Hotels, the Caro team’s approach is to act as clients’ in-house communications team. This hands-on approach is apparent in their work with boutique hotel Casa Hormiga in Bacalar, a small town in southeastern Mexico near the Belize border, turning the remote town into a sought-after destination for sustainable tourism.


Caroline McKay

Agency founded:


Notable clients:

Sixpenny, Figlia, House of Leon, Casa Hormiga, Pom Pom at Home, GrayBarns

New client wins:

Equinox Hotels, Fewer Finer

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