The PR Net Next Gen, 2023: Carfrae Consulting

Luxury Agency of the Year

Carfrae Consulting supports some of the most covetable brands in fashion, beauty, interiors, wine and spirits and hospitality. From PR, marketing and media solutions to content creation, global celebrity strategy and corporate counsel, Carfrae Consulting propelled significant growth across all clients over the last year, leveraging relationships with media, influencers, tastemakers, retailers and VIPs. Major agency successes in 2022 include the launch of Dr. Barbara Sturm on Amazon Luxury Stores, as well as the opening of two brand flagship spas and boutiques in Manhattan. The team also spearheaded global comms strategies for Zimmermann’s inaugural Paris Fashion Week show, and several boutique openings in the US and Spain. Always on the cusp of the latest in luxury, Carfrae Consulting worked on the opening of RH San Francisco, The Gallery at The Historic Bethlehem Steel Building and RH Guesthouse, the first hospitality concept for the brand. They also supported The Colony Hotel’s recent unveiling of an entire guest room redesign in celebration of the property’s 75th anniversary season.


Malcolm Carfrae, Principal & Founder

Agency founded:


Notable clients:

Zimmermann, Dr. Barbara Sturm, RH (Restoration Hardware), Wölffer Estate, The Colony Hotel, CLOSED, Perfect Moment

New client wins:

Expanded client work within existing client roster

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