Be Boldly Public Relations does things a little differently than most agencies, embracing a quality-over-quantity mindset. As such, the team measures goals like key message inclusion and positive sentiment, versus KPIs like number of placements. This makes the WOC-owned and operated agency the perfect partner for clients that value storytelling through thoughtful PR, partnerships, social media, affiliate marketing, event activations and brand development. Most recently, the agency was tasked with introducing iconic cupcakery Sprinkles’ first-ever line of chocolates, boosting sales by 50 percent and setting them up with a fruitful affiliate program. As mentioned, it’s about more than numbers for this team: they brought diverse leading chefs to Sprinkles’ Female Chef Series, and Sprinkles made donations to their nonprofits of choice, including the Hispanic Heritage Foundation and Allgo, a nonprofit that nurtures and celebrates queer people of color. Be Boldly also supported Hotel Indigo Los Angeles Downtown’s pandemic recovery efforts, garnering social media buzz, developing brand partnerships and helping the hotel secure a spot in Conde Nast Traveler’s Readers’ Choice Awards 2022 (within the top 20 hotels in Los Angeles, no less).
Denise Lengyeltoti, Co-Founder
Linda Huang, Co-Founder
Sprinkles, Hotel Indigo Los Angeles Downtown
New client wins:
Open Market, Ilé