The PR Net Next Gen, 2023: AZZI+CO

Clients in fashion, beauty, accessories and hospitality seek AZZI+CO out for services beyond just PR and special events, tapping the team for help with wholesale strategy, business development, brand strategy and VIP/influencer relations. Since inception, the agency has been supporting the LatinX community and brands that have historically been overlooked, proudly bolstering talented creators to gain the recognition that they deserve. Their dedication is apparent when looking at their year-over-year stats, with notable numbers like a 150% increase in press placements, 200% increase in impressions and 180% increase in wholesale sales across major department stores and specialty boutiques globally. They also help foreign brands distinguish themselves in the US market; one example is their recent work with Italian luxury brand BAKEL Skincare, snagging a speaking opportunity for the brand’s founder at the FUTURE OF FASHION summit.


Rafael Azzi, Founder

Agency founded:


Notable clients:

Alexandre Birman, Silvia Tcherassi, RIMOWA, Van Cleef & Arpels, Audemars Piguet, Ara Vartanian, FASANO Fifth Avenue, FASANO Restaurant, Adriana Degreas

New client wins:

EATALY, BAKEL Skincare, Lenny Niemeyer

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