The PR Net Next Gen, 2023: AMALIA

One strength that sets AMALIA apart in the PR, marketing and brand partnerships spaces is the team’s deep understanding of pop culture – and their subsequent ability to strategically fuse industries like fashion, beauty, music, entertainment and gaming. One such success is their work with PUMA, launching the women's basketball category in the UK and Europe with a PR campaign for June Ambrose’s High Court Collection, and leading PR around PUMA’s NYFW show. These influential campaigns come from the recently established AMALIA Ideation Board, which is a collective of professionals and experts that regularly consult on marketing programs that speak to their expertise (think: media, tech, food, social impact and more). As a 100-percent women and POC team, the AMALIA team represents the people they want to see in the world, creating space for untold stories, enhancing visibility for people of color and creating access for those who have historically been shut out. Internally, the team supports women of color beyond the types of campaigns or opportunities they have been limited to, showing that they can produce exceptional campaigns that are highly strategic, culturally aware and commercially viable.


Samira Ibrahim, Founder

Agency founded:


Notable clients:

Disney Consumer Products, PUMA, June Ambrose

New client wins:

Andscape, Activision, Yendry (RCA Artist)

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