The PR Net Next Gen, 2023: Alpha Kilo

International Agency of the Year

Global from day one, Alpha Kilo is a full-service cultural communications agency working with leaders across arts, culture, design, fashion, food & drink, lifestyle, luxury and travel. They have become an international force for their focus on the ‘relations’ part of PR – going beyond just media to foster relationships with creatives, brands, thinkers, business leaders and beyond. These relationships empower the agency’s global network to generate unexpected partnerships and authentic brand stories that both build community and ultimately benefit the bottom line. The culturally diverse Alpha Kilo team is treated as well as clients are, with programs that encourage and facilitate taking time to exercise or attend therapy sessions, and policies that allow the team to properly unplug unbothered outside of work hours. You don’t have to look further than one of Alpha Kilo’s first campaigns to understand the deep creativity and innovative, long-term thinking that powers this team. Founding client Airbnb tasked the agency with launching their internal design studio. This led to the creation of Yoshino Cedar House – an exhibition in Kenya Hara’s House Vision event in Tokyo – which realizes how architectural features can engender a deeper relationship between hosts and guests. Following the exhibition, it was permanently installed in Yoshino, where it became a bookable Airbnb that is maintained by the village and also functions as a community center. Proceeds earned from guests who visit are used to strengthen the cultural legacy and future of the area, which has struggled with urban migration and aging population.

Leadership:

Amanda Kasper, Founder

Agency founded:

2015

Notable clients:

Airbnb, Diageo (Rare & Exceptional, Mortlach, North American Luxury Portfolio), Harrys, Bernhardt Design, Poltrona Frau, Eames Institute, Triennale Milano, Fondazione MAST, Maarten Baas, Ini Archibong, Fernanda Marques, Rabih Hage, M Moser Architects, Huntsman, Savile Row, The Deck, Global Grad Show | Dubai Design Week, Dubai Design District, LAPADA, Creature World

New client wins:

Broadlawn Farm




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