28 ROW is fostering the future of influencer marketing. A community of Gen Z creators, the team empowers nano and micro influencers, helping big brands connect with an influential demographic known for valuing peer-to-peer recommendations. 28 ROW connects clients with a diverse roster of talented and professional Gen Z creators for social media campaign management, and runs campaigns from ideation to execution with 20-100 creators at a time. The agency also recently launched a talent division, signing nine talented Gen Z micro creators since June. They actively recruit talent to join their inclusive community, and continue to build out this section of the business.
Leadership:
Cindy Krupp, Co-Founder and CEO, and President of Krupp Group Janie Karas, Co-founder and Managing Director
Agency founded:
2018
Notable clients:
Neutrogena, French Connection, Aussie Hair, MONDAY Haircare, Hollister, Cotton On, Waterdrop, Hanesbrands
New client wins:
Hanesbrands, Neutrogena, Social Tourist
