The PR Net Next Gen, 2023: 20Two Studio

20Two Studio focuses on storytelling for brands within the travel, hospitality and wellness spaces, developing integrated campaigns inclusive of a traditional media approach and social media perspective. The team explains that the ethos of The Studio is inspired by the number 22, considered to be a master number focused on accomplishment at the highest level – which shows in their 100-percent client retention rate in its first year. In 2022, 20Two Studio also doubled its team, scaled its client list from 12 to 22 and expanded its footprint to Nashville and Tampa. They also stepped into the global travel arena, gaining clients in the Maldives and Mexico, and securing their first global brand, Miraval Resorts & Spas. Among their biggest client successes to date is an immersive social media campaign in conjunction with Travel + Leisure for L’Auberge Del Mar and Estancia La Jolla Hotel & Spa.


Lauren Knudsen, President

Agency founded:


Notable clients:

Miraval Resorts & Spas, Conrad Maldives Rangali Island, St. Regis Punta Mita, W New York - Times Square, Independent Collection
Hotels & Resorts, L’Auberge Del Mar

New client wins:

Miraval Resorts & Spas, St. Regis Punta Mita, Kimpton Hotel Palomar Phoenix

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