ZOÏ Agency is renowned for its ability to forge and maintain enduring client relationships, with notable long time partners including H&M and Johnson & Johnson. Over the past year, the agency has achieved significant milestones, particularly with H&M. Initially responsible for PR efforts in Eastern Canada, ZOÏ Agency’s strategic expertise led to them becoming the Canadian agency of record. This expanded role now includes daily PR, showroom management, and events, a notable achievement given H&M’s usual preference for in-house PR. The agency has also excelled with Tiffany & Co., a client they first launched in Quebec 14 years ago. Their recent efforts have resulted in impressive gains in print media, underscoring their position as Tiffany & Co.’s leading PR agency in Canada. Growth for ZOÏ Agency has been fueled by strengthening existing client partnerships and selectively adding new clients such as The Glenlivet, Royalmount, and Carhartt WIP.
Leadership team:
Maria Varvarikos, Founder and President
Brittany Elliott, Vice President, Communications
Notable long-term clients:
H&M, COS, Johnson & Johnson, FENDI, GUCCI, Canadian Arts and Fashion Awards, Christian Louboutin, GOODEE, Matachica Resort, Fogo Island Inn, Club Med
New client wins:
The Glenlivet, Royalmount, Carhartt WIP
Describe the key tenets of your agency's mission and ethos.
“Our mission is to foster client relations that nurture new ideas, innovation, and growth. Maintaining a highly-curated roster of brands, we work with brands that inspire us and further motivate us to achieve excellence. Our selective number of clients allows us to invest more time, energy and resources into each client relationship, which has resulted in trusted, long-term relationships with many of our clients (16+ years with H&M, 14+ years with Johnson & Johnson, 14+ years with Tiffany & Co., 10+ years with COS, 6+ years with FENDI, etc.). Motivated by the brand story above all else, we take pride in our unorthodox approach to public relations: extracting the essence of the brand, highlighting its story, and communicating its uniqueness in creative, innovative, and at times, unexpected ways.”
