ZAK is a B Corp-certified Canadian agency celebrated for its modern lifestyle and consumer brand storytelling. Over the past year, ZAK has significantly bolstered its social media department, securing a diverse range of new clients and advancing its integrated PR and social media services. This expansion includes a comprehensive suite of offerings such as strategy, analysis, management, content creation, and both organic and paid influencer campaigns. In response to the shift toward niche audiences, ZAK has refined its PR approach to include direct-to-consumer strategies. This involves creative tactics like guerrilla marketing and strategic plus-one invitations, helping clients effectively connect with their target demographics and maximize ROI. The agency has experienced notable growth over the past year, welcoming MONDAY Haircare and NEST Home Fragrances back into its portfolio, and securing new clients in the hospitality and food and beverage sectors. ZAK’s competitive edge was further demonstrated by winning a bid to manage a comprehensive PR and social media campaign for a luxury food hall in the Royalmount retail development.
Leadership team:
Laurie Zakreski, Principal and Founder
Alanna Ramgoolam, Business Director
Anne-Marie Lamoureux Boily, Account Director
Notable long-term clients:
Fenty Beauty, Oribe, NEST Home Fragrances, Messika, Bugatti Collections
New client wins:
MONDAY Haircare, NEST Home Fragrances, HONEYROSE – a Tribute Portfolio Hotel, Le Fou Fou at Royalmount, Chateau D'Ivoire
What makes your agency a great place in which to work? How have you fostered a positive workplace culture?
“ZAK is a people-first place to work. We value partnership, authenticity and passion above all. We are a core team of proven comms professionals who believe in going the extra mile to deliver excellence to our clients. We value quality over quantity, cooperation over competition and we are committed to our culture of transparency, respect and kindness. ZAK became a member of the global B Corp community at the start of 2023 as part of our ongoing commitment to being a values-led agency, upholding B Corp standards around governance, workers, community, and the environment.”
