UpSpring is a dynamic agency that drives exponential growth for its clients. With expertise spanning real estate, AEC, product companies, prop-tech startups, healthcare, fund management, home decor, and gaming, UpSpring creates multifaceted campaigns designed to elevate brands in a rapidly changing media landscape. Over the past year, the agency’s podcast, The Design Board, hosted by the SURROUND Podcast Network, has reached nearly 50 episodes and over 8,000 downloads. The podcast features diverse voices and explores emerging trends in the AEC industry, enhancing UpSpring’s influence within the design community. Another significant achievement is the launch of “The Circle,” UpSpring’s networking community aimed at adding value through professional development and tailored programming. Since its launch, The Circle has expanded to include a broader client base and offers diverse programming such as webinars and roundtable discussions, fostering a collaborative environment. UpSpring’s recent growth has been driven by strategic expansions into new markets, including healthcare, premium pet products, and luxury beverages. The acquisition of Epiphany Studio has further strengthened UpSpring’s service offerings, allowing the agency to provide a comprehensive approach that includes paid and social media, content development, SEO, and more.
Leadership team:
Tiffany Rafii, CEO
Sarah Terzic, President
Susan Fernandez, Senior Vice President | Digital Marketing
Jana Montero, Senior Vice President | Culture, Content and Business Development
Ashley Bond, Vice President | Residential Products + Interiors
Caroline Saba, Vice President & Chief Of Staff
Notable long-term clients:
Perkins&Will, NELSON Worldwide, Arcadis, Moody Nolan, Michael Graves Architecture, BHDM Design, VStarr, Carnegie Fabrics, Native Trails, mDesign, Daniel House Club, Teknion, BlueStar Cooking, Nemo Tile + Stone, Juniper Design, Remington Hospitality
New client wins:
SGA, MNLA, Jellycat, Top Trumps USA, NanaWall, NEWH, IIDA, Yellow Goat Design
Describe the key tenets of your agency's mission and ethos.
“UpSpring transcends the traditional agency-client relationship by embracing a partnership approach. We see our clients as collaborators, dreamers, and future shapers, and our mission is to champion their visions. We don't stop at satisfaction; we aim for astonishment, forging partnerships with our clients that transcend the transactional and build long-term trust. UpSpring isn't just an agency; it's a partnership and a path that redefines how brands can meet the demands of this ever-changing market.”
