TURNER is celebrated for elevating brand impact in the travel, tourism, and active lifestyle sectors through a blend of public relations expertise, social media strategy, creativity, and data-driven insights. This past year, TURNER achieved a major milestone by facilitating Bravo's Top Chef's arrival in Wisconsin, culminating in a high-profile Season 21 premiere event in Milwaukee. The agency has also made significant strides in diversity and inclusion, with a 15% increase in collaborations with Black writers and content creators and a 110% rise in LGBTQIA+ representation. These advancements have strengthened TURNER’s ability to engage authentically with diverse audiences. TURNER’s growth over the past year is attributed to strategic investments in talent and digital capabilities, driving a 20% increase in their lifestyle portfolio. The recent acquisition of TURNER and its parent company Fahlgren Mortine by The Shipyard enhances their service offerings in media buying, digital marketing, and creative strategies, expanding their reach from 5 to 16 markets and nearly 400 associates nationwide.
Leadership team:
Christine Turner, President and Founder
Melanie Dennig, EVP
Adél Grobler, SVP
Deborah Parks, SVP
Malcolm Griffiths, SVP
Naureen Kazi, SVP
Notable long-term clients:
Tourism Australia, Tennessee Department of Tourism, Eurail, Duluth Trading Co, Mindbody + Classpass, Hydro Flask, Leatherman, Beaba, Destination Toronto, Discover South Carolina, Travel Wisconsin, Kimpton Seafire Resort & Spa, The Ritz-Carlton Lake Tahoe
New client wins:
Airstream, Sapporo, The Trail Hotel, Visit New Hampshire, Hotel Indigo Grand Cayman, Salterra Resort & Spa Turks & Caicos
Describe three key tenets of your agency's mission and ethos.
Our mission is to deliver and uphold excellence to our client partners and to our employees while staying true to who we are and creating good for others and the world around us along the way. Three tenets that guide our work and ethos include:
1. Maximizing employee potential and elevating their voices inside and outside of our agency walls. We invest in our team and foster an inclusive workplace where all employees can be their authentic selves and feel valued, heard and empowered to do their best work. Encouraging and providing access and funding toward courses, outside experts, conferences, research and tools training and leadership skills that will not only serve our client base but ensure each associate is evolving with the constant industry shifts.
2. Staying true to who we are and maintaining our voice. We've spent 25+ years building our expertise within travel and lifestyle industries. We pursue clients and brands who share in our values, who seek collaboration and put people first. We know when to say no and when to challenge thinking for our clients. As we look to growth strategies, we look at passion categories and complimentary brands that maintain our niche.
3. Using business to inspire and amplify voices. We make a concerted effort to inspire good. That is seen through the people we hire and the clients and verticals we choose to work with. Our philosophy has always been that everyone should embrace a cause they are passionate about and do something about it. Our hearts have taken us around the globe from orphanages in Kenya, to our own neighborhoods, volunteering at food banks and supporting park clean ups. We make a charitable donation on behalf of all clients annually. We are inspired by solution-based non-profits, socially driven brands and journalists who care enough to give voice to the voiceless. We make a charitable donation on behalf of all clients annually. We are active in partnership with the Black Travel Alliance and Hold the PRess, The Diversity Movement to keep us - and our clients- transparent and accountable.
