Specializing in beauty, lifestyle, and wellness, Tractenberg & Co. excels at creating initiatives that foster direct consumer connections and enhance brand building and awareness. Over the past year, the agency has achieved notable success across several fronts. Their in-house experiential marketing team produced over 50 high-impact events, many of which went viral on TikTok and Instagram, leading to significant sales spikes. Additionally, Tractenberg & Co. expanded into affiliate marketing, generating over 40 affiliate-based national TV segments and more than 160 commerce media features, proving highly effective for DTC and e-commerce clients. The agency’s talent division has driven success through influencer marketing, managing up to 50 partnerships weekly. A standout achievement was their campaign for Biore, which utilized a macro-led influencer strategy to deliver week-over-week sales growth for both the Pore Strip and UV Aqua Rich Sunscreen. By leveraging influencers like Olivia Culpo and Meredith Duxbury, Tractenberg & Co. created culturally relevant content that significantly boosted engagement and conversions.
Leadership team:
Jacquie Tractenberg, Founder & President
Dana Tuchman-Kaynes, Senior Vice President
Lauren Donner Levinson, Senior Vice President
Christina Cassera, Senior Vice President
Notable long-term clients:
Ban Deodorant, Biore Skincare, Burt's Bees, C.O. Bigelow, Color Wow, Dibs, Drybar, Dr. Brandt, Goldwell, John Frieda Hair Care, Molton Brown, Naturopathica, True Botanicals, Tammy Fender, Scunci, SpoiledChild
New client wins:
AlumierMD, Anisa Beauty, Ethique, Dr. Whitney Bowe, Dumpling Daughter, Herb + Flora, May Botanicals, Maya Fragrances, Mizz Korea, Naturopathica, Norie, Oshin Organics, Rowe Plastic Surgery, Scunci, Sel:pH, Timeline Nutrition
What makes your agency a great place in which to work? How have you fostered a positive workplace culture?
“We thrive on creativity and passion. Ideas and loyalty are rewarded and they can come from anyone, any level, anytime. We foster an environment where the sky can be the limit in terms of career growth and even when our team members have reached the senior levels of our infrastructure, they feel like they never stop learning and growing. There is always an opportunity to take on something new as our agency is always evolving. That's why many of our team members have been with us for 10-20 years as they never feel like they need to go somewhere else to keep learning and evolving.”
