Guided by the principle that culture is a strategic imperative, The Right Now (TRN) serves lifestyle brands and entertainment properties from its offices in Los Angeles and New York. Among its proudest achievements over the past year is the successful rekindling of its long-standing relationship with UGG. The agency now manages UGG’s celebrity relations and has expanded its role to include casting for seasonal campaigns. Notably, TRN secured an A-list musician as UGG’s new face, marking the brand’s most significant celebrity endorsement since Tom Brady in 2016. In the past year, TRN achieved impressive growth by venturing into new sectors, including gaming with Dropout TV and the metaverse with Infinite Reality. This expansion has allowed the agency to maintain steady revenue streams within its entertainment division, effectively navigating the challenges posed by industry-wide strikes and economic volatility.
Leadership team:
Sunny Jenkins, CEO and Co-Founder
Eric Green, President and Co-Founder
Notable long-term clients:
UGG, Strathberry, Manifest Media, V10 Entertainment, America's Funniest Home Video, Ninth Planet Audio, The Original Farmers Market, El Mar
New client wins:
Fossil and select brands from its portfolio (Michele Watches, Michael Kors, Kate Spade, Tory Burch, and Diesel), Allen Edmonds, Tommee Tippee, Sea Shepherd
What makes your agency a great place in which to work? How have you fostered a positive workplace culture?
“We believe culture is a strategic imperative for our client work. We also believe culture is a strategic imperative for our agency and the retention of our greatest asset: our team. Rather than providing our employees with a handbook—a reference guide to policies, regulations, resources, and benefits—we expand beyond that with The Right Now's Culture Code. Our Culture Code outlines policies we believe are fair, empowering, and necessary for a positive work environment, employee retention, and overall happiness.
