The Lede Company is known for its industry-leading work, deeply rooted in culture. With specialized divisions in brand, talent, strategic communications, content, and social impact, the agency partners with clients to drive both business success and social impact. Within the past year, the agency partnered with Lewis Hamilton and Mercedes to orchestrate the WhatsApp NYC takeover, capturing the cultural moment for 48 hours. The team also secured significant awards-season wins, elevating stars like Emma Stone, who won the Academy Award for Best Actress for "Poor Things," Kendrick Lamar with various awards, and Mark Ronson, who earned a Grammy Award. The agency played a key role in making Pharrell Williams' debut as Creative Director of Louis Vuitton a major cultural event and has been instrumental in driving momentum for the Paris 2024 Olympic Games in partnership with NBCUniversal. Additionally, The Lede Company led the press rollout for the Peabody Awards' first in-person ceremony and the inaugural Gotham TV Awards. Despite challenges from the pandemic, industry strikes, and Hollywood production slowdowns, the agency has continued to experience notable growth and maintain its stellar reputation.
Leadership team:
Amanda Silverman, Co-CEO
Christine Su, Co-CEO
Meredith O'Sullivan, Co-CEO
Sarah Rothman, Co-CEO
Haeran Zedeck, Chief Operating Officer
Notable long-term clients:
Audi, WhatsApp, Instagram, Emma Stone, Reese Witherspoon, Dwayne The Rock Johnson, Tems, Lewis Hamilton, Violet Grey, Diptyque Paris, Jil Sander, Marni, Blue Bottle Coffee, Sakara Life, Hello Sunshine, Higher Ground
New client wins:
The North Face, YouTube, Bustle Digital Group, Hennessey, Mariah Carey and Priyanka Chopra Jonas
Describe the key tenets of your agency's mission and ethos.
“Three tenets of Lede's mission and ethos are storytelling through culture, inclusivity, and forward-thinking. In a constantly evolving landscape, Lede recognized the pressing need for brands, talent, and organizations alike to embrace a new storytelling approach that is synonymous with culture. We come to the table with a deep understanding of today's communications landscape and audiences. The word ‘Lede’ refers to the opening paragraph of a news article that summarizes the most important aspects of the story and grabs the reader's attention. From global leaders to new brands entering the market, we develop strategic, attention-grabbing storytelling for brands and companies across fashion, media, beauty, CPG, auto, tech, and beyond. With four female founders championing empowering practices across all facets of the business, inclusivity is at the foundation of the company. Lede ensures that our teams reflect the diversity of today's cultural landscape by working directly with HBCUs, DEI recruiters and inclusive vendors. Having a diverse set of backgrounds and perspectives leads to a wider range of strategies. This in turn leads to not only a better working environment, but also to better results for clients.”
