With offices in New York City and the San Francisco Bay Area's wine country, The James Collective (TJC) specializes in consumer packaged goods across the food, beverage, design, and travel sectors. Over the past year, TJC expanded by 50% year-over-year – growth that is a testament to the agency's commitment to its mission, the strength of its client relationships, and its dedication to internal team development. Among the agency's notable accomplishments is organizing a viral trip for Maille Mustard, a client of eight years, to the brand's home in Dijon. The trip attracted industry tastemakers and writers, generating ongoing content and future collaboration requests. TJC also continued its successful partnership with its longest-running client, Jacobsen Salt Co., securing a feature in NYT after two years of planning. Additionally, the agency landed Flowers Winery on the cover of Wine Spectator and worked with content creator Tinx on her Napa travel recommendations, resulting in a feature that continues to drive traffic for multiple clients. Moreover, TJC has expanded its services, particularly in affiliate marketing and PR, further solidifying its reputation for delivering results and fostering true partnerships with clients.
Leadership team:
Alison Seibert, Founder and Principal
Kim Elwell, Vice President
Devinne Zadravec, Director
Notable long-term clients:
Realm Cellars, Maille (Unilever), Flowers Winery, Jacobsen Salt Company, Enzo Olive Oil, Guittard Chocolate, Spring & Mulberry
New client wins:
Backen & Backen Architects, Stewart Cellars, Guthrie Wines, Clos Solene, Favia
Describe the key tenets of your agency's mission and ethos.
“Our mission is to create a more equitable, delicious and connected world. Our vision is to build connection, culture and community through the growth of sustainable small to medium sized food, beverage, travel and design businesses. In practice, we do this by becoming external partners to our clients' internal teams and growing our clients' businesses through creative and strategic integrated marketing, storytelling and communications. We teach our team our agency values from day one to reinforce this mission on an ongoing basis to ensure the ethos is understood and embodied by every team member.”
