The PR Net 100, 2024: The Brandman Agency

It’s been a top year for The Brandman Agency, making a notable impact for their luxury and lifestyle travel clients around the world. The agency’s standout project was La Mamounia's 100th anniversary celebration, which garnered coverage in top publications like VOGUE and Condé Nast Traveller. The event featured a range of cultural experiences, a major charitable component, and extensive social media coverage. For the Regent Hong Kong reopening, The Brandman Agency organized a global press trip in collaboration with IHG Hotels & Resorts Luxury and Lifestyle Portfolio, showcasing the renovation and luxury experiences at Regent Phu Quoc. The agency's work at the Cannes Film Festival also highlighted the team’s capabilities; partnering with Vanity Fair and emerging talent, The Brandman Agency orchestrated a notable event at the Carlton Cannes Beach Club, debuting the Vanity Fair Awards Insider lunch. The agency saw a significant increase in revenue this year, and this success has prompted the expansion of its team in New York and Los Angeles, including the addition of a Digital Account Director to support its expanding digital and social media division.

Leadership team: 

Melanie Brandman, Founder & CEO

Kristen Vigrass, President & COO

Stephanie Krajewski, Senior Vice President

Lee Edelstein, Senior Vice President

Shelby Bartemes, Senior Vice President

Notable long-term clients:

COMO Hotels & Resorts, IHG Luxury & Lifestyle Hotels, Kulm Hotel, St. Moritz, La Mamounia Marrakech, Raffles Singapore, Regent Phu Quoc, Regent Santa Monica Beach, The St. Regis Bermuda Resort

New client wins:

Domes Resorts, Conrad Bora Bora Nui, Hilton Hotel Tahiti, InterContinental Crete, InterContinental Chantilly, Kimpton Bem Budapest, Regent Santa Monica Beach, TA'AKTANA, a Luxury Collection Resort & Spa, The Phoenician, a Luxury Collection Resort, Visit Graubunden

Describe the key tenets of your agency's mission and ethos.

“We are an extension of our clients and take a collaborative approach, resulting in incredibly long standing client relationships, having worked with many of our clients for 10+ years. We are senior-heavy by design. Every account benefits from the leadership of a senior team member who brings 10+ years of luxury hospitality PR experience. Our PR approach goes beyond the ordinary. We influence all facets of communication, harnessing the power of editorial, marketing, and social media in a comprehensive 360-degree strategy.”




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