The Brand Guild builds dynamic brands across diverse sectors, including consumer lifestyle, commercial real estate, food and beverage, spirits, and the tech-enabled new economy. Known for its comprehensive approach to brand creation and storytelling, the agency leverages public relations, strategy, marketing, design, experiential, and content services to create critical momentum for its clients. In the past year, The Brand Guild has marked impressive achievements that underscore its expertise and innovation. For Jeni's Splendid Ice Creams, TBG played a pivotal role in launching the Punk Stargonaut collection, capitalizing on the eclipse phenomenon with a range of “out of this world” flavors. In another major accomplishment, TBG developed and executed a high impact campaign for SoFi to announce its multi-year partnership as the Official Banking Partner of the NBA. Additionally, TBG’s work with Sweetgreen marked a major success as the company introduced its grass-fed, pasture-raised ‘Caramelized Garlic Steak,’ resulting in viral campaign success and the highest-grossing sales day in Sweetgreen's 17-year history. The Brand Guild's growth reflects its commitment to building long-standing client relationships, with the agency expanding to a team of 60 across offices in D.C. and NYC. By evolving alongside client needs and investing in new office spaces, TBG has solidified its position as a leading agency in its industry.
Leadership team:
Barbara Martin, Co-CEO & Co-Founder
Jayne Sandman, Co-CEO & Co-Founder
Amy Clark, EVP, Public Relations
Annie Perezchica, EVP, Events
Katharine Bared, EVP, Operations
Sofia Royce, AVP, PR
Giselle-Marie Roig, AVP, PR
Notable long-term clients:
gorjana; Glowbar; Minnetonka; Room & Board; Sweetgreen; Jeni's Splendid Ice Creams; Mina Group; Culinary Agents; Uncle Nearest Premium Whiskey; Four Roses Bourbon; Mommenpop citrus aperitif; SoFi; Quilt; TIGER 21; Brookfield Properties Mid Atlantic; Hoffman & Associates; Skanska; Eastbanc
New client wins:
Levain Bakery; Casa Obsidiana Tequila; Calistoga Depot Distillery; McBride Sisters Wine; The Inn at Little Washington; Quilt; TIGER21; Culinary Agents; Nimbus Kitchen; Mommenpop citrus aperitif; MyRacehorse.com
What makes your agency a great place in which to work? How have you fostered a positive workplace culture?
“For us, it's all about our team, and providing them with the best environment in which to do the best work. We have prioritized our teams' lives outside of the office (with everything from amazing benefits and mental health days to professional development stipends), as we know that if they have the ability to lead full, interesting lives outside of our company, they will bring their experience - and their happiness - into their jobs each day.”
