Studio Beauty, a PR collective of interdisciplinary experts, excels in crafting compelling brand stories, establishing industry thought leaders, and building vibrant communities through diverse strategies. Over the past year, the agency has achieved notable successes, including impressive sales results. For instance, S'ABLE Labs' Okra Face Serum sold out through a targeted press-only strategy centered on co-founder Sabrina Elba, resulting in two of the brand's best sales days and strong consumer demand for restocks. Similarly, Studio Beauty's campaign for Tatcha's Silk Sunscreen SPF 50 highlighted the cultural significance of sunscreen in Japanese beauty, leading to two successful sellouts. The agency also launched Commence by Brooke Shields to great success using a PR-only approach and leveraged its expertise in affiliate marketing to achieve a record revenue peak within one week for a leading brand. Throughout the year, the agency has significantly expanded its team, reflecting its success and commitment to nurturing talent, delivering exceptional results and fostering career growth for its members.
Leadership team:
Bex Meredith, Founder and President
Cindy Krupp, Founder and COO
Ashley Charleson, Vice President
Notable long-term clients:
Hourglass Cosmetics, Paula's Choice, Tatcha, Trinny London, Unilever Prestige
New client wins:
COMMENCE by Brooke Shields, Victoria Beckham Beauty, S'Able Labs
Describe the key tenets of your agency's mission and ethos.
“Passionately kind. We are passionate enthusiasts for our client partners, products and brands... and for each other. We cultivate kindness in ourselves and seek it in the partners we work with. Intentionally tenacious. We make deliberate choices to reflect what is most important to us and to our client partners. We are persistent and determined, in ourselves and in our support of and belief in each other. Inclusive. We make those around us feel valued and we acknowledge that our differences contribute to a better office culture and stronger business outcomes.”
