Headquartered in New York City and Los Angeles, Small Girls PR (SGPR) is known for creating campaigns that have topped Twitter trends, led the App Store charts, and even become answers in The New York Times crossword puzzle—without paid spend. As such, the team excels in driving cultural relevance through earned media, experiential activations, and social influence. One of the year’s campaign highlights was the “Taco Tuesnight” campaign for Jack in the Box, which successfully addressed a sales challenge by boosting transactions on Tuesdays. Over the past year, the agency has secured new business with notable female-founded brands like The Honey Pot Company and M.M.LaFleur, while also welcoming back previous clients such as Taskrabbit and Showfields. Additionally, SGPR’s experiential division experienced significant growth in Q1 2024, with over 10% year-over-year growth driven by a combination of live events, mailers, and unexpected brand partnerships, including a high-profile drone show for GE’s separation into three independent companies.
Leadership team:
Mallory Blair, CEO
Bianca Caampued, Co-Founder
Erica Mayyasi, Managing Director
Meghan Holston, Chief of Staff
Dustin Sveum, EVP
Sara Giles, EVP
Sarah Yoon, SVP
Mary Whitlock, SVP
Annie Jackson, VP
Kim Murphy, SVP
Selmin Arat Latz, SVP
Notable long-term clients:
Billie, GE, Olay, Stitch Fix, Jack in the Box, Coterie, Rover, Tonal, Taskrabbit, Northwestern Mutual, Exos, Durex
New client wins:
Justworks, Nutrafol, M.M. LaFleur, Kaiyo, Perry Ellis and Original Penguin, Material Impact VC, The Honey Pot Company, 1 Million Madly Motivated Moms
What makes your agency a great place in which to work? How have you fostered a positive workplace culture?
“It's important for us to create a culture where everyone feels valued and motivated to contribute their best. We've found a winning combination of powerful and meaningful recognition vehicles, providing employee platforms to deliver impact to communities and causes they care about, while quickly actioning feedback, ensuring their voices are heard and acted upon.”
