SHADOW has made a major impact this year with its work in PR, influencer marketing, content development, event production, and digital media from offices in New York and Los Angeles. Their collaboration with e.l.f. Beauty has been particularly noteworthy, setting industry benchmarks. Highlights include the Vanity Table Talk series, which combined beauty and entertainment to achieve viral-hit status, as well as the Dirty Pillows Lip Kit campaign with Jennifer Coolidge and e.l.f.'s 2024 Super Bowl commercial. SHADOW further honed its expertise through projects with Shop With Google, resulting in substantial social growth for the brand. Their partnership with American Eagle, featuring campaigns with The Summer I Turned Pretty cast and prominent Gen Z influencers, stands as one of the year’s top accomplishments. SHADOW’s growth has been fueled by its commitment to an integrated marketing communications approach, which includes creative strategy, content development, and social media. The agency’s focus on experiential and celebrity relations continues to drive influential work, securing high-profile projects and partnerships. This expansion has allowed them to grow their team by 120% over the past year and secure upcoming projects with major clients such as K18, Tatcha, and more.
Leadership team:
Lisette Sand-Freedman, Co-Founder & Chief Visionary Officer
Brad Zeifman, Co-Founder & Chief Revenue Officer
Liza Suloti, Co-Founder & Chief Communications Officer
Michelle Sokoloff, Co-Founder & Chief Operating Officer
Jamie D'Attoma, Partner & Executive Vice President
Erica Larsen, Partner & Executive Vice President
Brian Vaughan, Partner & Executive Creative Director
Notable long-term clients:
AEO Inc. portfolio (aerie, OFFL/NE by aerie, Unsubscribed); Pottery Barn (Pottery Barn, Pottery Barn Kids, Pottery Barn Teen); Claire's; TUMI; e.l.f. Beauty (e.l.f. Skin, WELL People, Keys Soulcare, eos, Every Man Jack, Playground); Cloudy Bay; Château Minuty; Cadillac; 1 Hotel; St. Regis Riviera Maya; Zero Bond; Sony Electronics; Shop With Google
New client wins:
Sartiano's, K18, Tatcha
Describe the key tenets of your agency's mission and ethos.
“In today's ever-evolving landscape, creativity is crucial. SHADOW ignites brand breakthroughs with audacious innovation, pushing clients to shatter the boundaries of conventional PR and marketing, and embrace cutting-edge ideas. As shadows change with time, we also continue innovating as an agency, expanding our capabilities and expertise to be a true one-stop shop for our clients. We let big ideas pave the way for unconventional cultural moments. Many clients have grown their businesses and expanded scopes alongside the agency, and references from our work and success continue to bring in new clients. Our high retention and influx of new business speak volumes—not only of our work, but in our clients' trust that we will deliver."
