Over the past year, SEEN Group has solidified its position as an industry-leading collective of beauty experts whose client portfolio remains unmatched, driving business transformation and accelerating growth for global beauty giants and emerging brands alike. This year, the success of Community X SEEN, their proprietary beauty specialist nano influencer platform, has been particularly noteworthy, with membership skyrocketing from 3.8K to over 13K globally. This platform has enhanced the social presence of brands by 260% on Instagram and 360% on TikTok, showcasing SEEN Group’s ability to surpass client needs. Additionally, SEEN BX, the brand experience division, expanded its global footprint and solidified its reputation for delivering impactful, buzz-worthy events, attracting new clients like L’Oréal Group and Estée Lauder Companies. High performance and talent development have been at the core of SEEN Group’s growth, with 15 new hires complementing their existing team and contributing to a thriving, diverse culture. Their commitment to DEI initiatives, enhanced maternity packages, and intercompany career opportunities further highlight their dedication to fostering a supportive and inclusive workplace. Finally, the seamless integration of SEEN Group's four divisions—Beauty SEEN, SEEN Works, SEEN BX, and Community X SEEN—continues to deliver unparalleled client partnership and value.
Leadership team:
Jane Walsh, Global CEO
Sandra Orlando, Global Finance Director
Olivia Gerrie, UK Managing Director
Melissa Sansone, US Managing Director
Natasha Hulme, Global Director of Strategy, Creative and Brand Experience
Notable long-term clients:
111 Skin (Beauty SEEN, Community X SEEN), Clinique (Community X SEEN, SEEN Works), Déssee Pro (Beauty SEEN), Estée Lauder (Community X SEEN), Fenty Beauty (Beauty SEEN, Community X SEEN, SEEN Works), Future Beauty Labs - Byoma, Isle of Paradise, Tan Luxe (Beauty SEEN, Community X SEEN, SEEN Works), ghd (Community X SEEN), iS Clinical (Beauty SEEN, Community X SEEN), J&J - OGX (Beauty SEEN, Community X SEEN), Jo Malone (Community X SEEN), L’Oreal - Aesop, YSL Beauté, CeraVe, Vichy (Beauty SEEN, Community X SEEN), LUSH - (Beauty SEEN), MAESA - Flower Beauty, TPH, Hairitage, finery (Beauty SEEN, Community X SEEN), MALIN + GOETZ (Beauty SEEN, Community X SEEN, SEEN Works), Milk Makeup (Beauty SEEN, Community X SEEN, SEEN Works), Orveon - Bare Minerals, Laura Mercier (Beauty SEEN), Pai Skincare (Beauty SEEN, Community X SEEN), Perfumehead (Beauty SEEN), Shiseido - Sun Care and Fragrances (Beauty SEEN, SEEN Works), TypeBea (Beauty SEEN, Community X SEEN, SEEN Works), Unilever - Dove, Simple, REN, Living Proof, Beauty & Wellbeing (Beauty SEEN, Community X SEEN, SEEN Works)
New client wins:
Allies of Skin (Beauty SEEN) Auteur (Beauty SEEN, Community X SEEN) Beauty Pie (Beauty SEEN) Barriere (Beauty SEEN) OGX (Beauty SEEN, Community X SEEN) Juice Beauty (Beauty SEEN) Molton Brown (Beauty SEEN, Community x SEEN) Oskia (Community X SEEN) Revolution Beauty (Beauty SEEN) Salt & Stone (Beauty SEEN) This Works (Beauty SEEN, Community X SEEN) The Neue Co. (Community X SEEN) TRESemmé (Beauty SEEN, Community X SEEN, SEEN Works)
Describe the key tenets of your agency’s mission and ethos.
“A purposeful collective: we champion courageous thinking and brilliant creative ideas to connect brands with consumers with the intention of making a positive impact to the lives of those working in and buying into beauty. Unparalleled beauty expertise: we know beauty inside and out. We are proud to work with forward-thinking businesses and individuals who want to embrace insights and ideas born of unparalleled beauty expertise. High performing, globally famed integrated business of influence: we are committed to creating a compelling, contemporary and unique business proposition, delivering reputational excellence for SEEN Group and the brands that we represent.”
