Scenario is a multidisciplinary communications agency with a strong presence in Los Angeles, New York, and a recent expansion into Nashville. With experience across corporate, tech, fashion, beauty, wellness, home, television, and entertainment sectors, Scenario has had a notable year. The agency played a key role in the PR campaign for Percy Jackson and the Olympians, marking it as the top Disney Branded Television premiere. They also executed a successful launch event for the Forever 21 x Barneys New York collection during New York Fashion Week. Scenario’s bi-annual preview event, previously exclusive to New York, was successfully introduced in Los Angeles this year, providing clients with direct access to influential media professionals. Additionally, Scenario’s digital marketing team has grown significantly, driven by expanding needs from existing and new clients. Despite challenges from industry strikes, Scenario has seen a boost in the entertainment sector business this year.
Leadership team:
Ron Hofmann, President and Co-Founder
Steven Wilson, President and Co-Founder
Hayley Antonian, President and Co-Founder
Notable long-term clients:
ABC, Amazon Prime Video, American Idol, Apple TV+, Atlanta TV Fest, Boot Barn, Churchome, Culinary Institute of America, Firestone Walker Brewing Company, Forever 21, Fremantle, FOX, Hulu, FX, Jason Alexander, Jon Taffer, Lee Jeans, The Masked Singer, Napa Valley Film Festival, NatGeo, Newport Beach Film Festival, Palm Springs Film Festival, Pura, Savannah Film Festival
New client wins:
Sheralven; Calista Tools; Cartalina Nantucket; Crown Institute "Inside U."; The Laundry Book; Modern Asian Kitchen; Enough About the Baby; Bentonville Film Festival; Culinary Institute of America; FX Networks "Feud"; FX Networks "Clipped"; FX Networks "Murder at the End"; FX Networks "Shogun"; FOX "Emmy Red Carpet"; FOX "Stars on Mars"; Bruce Campbell "Bruce-O-Rama"; Amazon "The Second Best Hospital in the World"; Hulu "Secrets of the Sisterhood"
Describe the key tenets of your agency's mission and ethos.
“Yes, we're into KPIs and ROI. But we truly believe it starts with understanding a client's story and dedicating ourselves to their success. We've earned a reputation doing just that for the world's most iconic brands, industry pioneers and audacious start-ups. Equally creative and strategic, we pride ourselves on delivering boutique service and big ideas, we leverage deep media and influencer relationships to reap meaningful results that make an impact. We focus on original thinking vs. cookie cutter solutions.”
