The PR Net 100, 2024: Resnicow and Associates

Resnicow and Associates (R+A) stands out in the cultural communications sector, known for delivering strategic services to clients like arts organizations, universities, architecture and design firms, government agencies, and corporations. The agency's accomplishments in the past year are noteworthy. R+A represented five clients at the prestigious 2024 Venice Biennale, including the campaign for the first solo presentation by an Indigenous artist at the U.S. Pavilion. Additionally, R+A saw a significant increase in content strategy and implementation assignments, marking the highest demand for these services in the agency’s history. R+A also expanded its digital strategy and content services to meet the evolving needs of its clients, while also leveraging its deep expertise in issues management and crisis assignments to navigate the volatile social and political landscape. R+A’s success is reflected in its strong client relationships, with more than half of its clients having partnered with the agency for over five years, and many for over a decade. This commitment to long-term collaboration was a key strength in 2023, as the agency maintained a 79% client renewal rate moving into 2024.

Leadership team: 

David Resnicow, President

Juliet Sorce, Executive Vice President

Maria May, Senior Vice President

Ilana Simon Rubin, Senior Vice President

Josh Balber, Senior Vice President

Barbara Escobar, Senior Vice President 

Notable long-term clients:

The Apollo; Dallas Museum of Art; The Frick Collection; Helen Frankenthaler Foundation; Johns Hopkins University; Joyce Foundation; Madison Square Park Conservancy; Institute of Contemporary Art, Philadelphia; Park Avenue Armory; Pollock-Krasner Foundation; Rubell Museum (Miami; Washington, DC); Safdie Architects; San Francisco Ballet; Smithsonian American Art Museum; Souls Grown Deep; The Wallace Foundation

New client wins:

Allied Works; Canadian Centre for Architecture; Johns Hopkins University; SITE SANTE FE; Phoenix Art Museum; Portland Art Museum; Moorland-Spingarn Research Center at Howard University; Sam Gilliam Foundation; Sicardi Ayers Bacino; The Walder Foundation; U.S. Pavilion at the 2024 Venice Biennale; Wayne and Alicia Gregory Family Foundation

Describe the key tenets of your agency's mission and ethos.

“The R+A team is individually and collectively dedicated to—and passionate about—the world of arts and culture. Our in-depth understanding of the sector allows us to provide invaluable counsel and forge meaningful connections for our clients. We take pride in being powerful advocates for our colleagues, clients, and the arts. We actively cultivate a culture of support and respect, and we believe that the arts and culture sector is stronger and more vibrant when it reflects the diversity of the world we live in, just as our work is made stronger by embracing diverse perspectives, backgrounds, and viewpoints. We prioritize employee well-being and professional development, and principles of integrity and trust guide our day-to-day interactions and work-product. We believe these values are fundamental to creating a positive and productive environment, where different perspectives can be shared, and the best results garnered for both our company and our clients.”




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