Relevance International continues to push boundaries and transform brands into market leaders across luxury lifestyle, real estate, tech, hospitality, and design. This year, Relevance International launched its Brand Experience & Partnerships division, a move that highlights its commitment to consumer-centric experiences. This new division orchestrates creative live and digital storytelling, focusing on building collaborative brand and entertainment ecosystems. The division's debut was marked by the Wayne Enterprises Experience, a groundbreaking collaboration with Warner Bros. Discovery Global Consumer Products. Additionally, Relevance International further strengthened its relationship with La Liste by facilitating the global launch of its top 1,000 hotels, with Hotel Cipriani in Venice achieving the top spot. The agency also expanded its role with Skidmore, Owings & Merrill (SOM), taking on European public relations responsibilities to enhance the firm’s profile. Relevance International’s partnership with Lamda Development on The Ellinikon project - one of Europe's largest urban regeneration efforts - continued to thrive, with major milestones including global press trips and significant announcements. In the UK, the agency’s growing client base has led to increased market opportunities, with six new affiliates across Germany, Switzerland, France, UAE, Australia, and Pan Asia.
Leadership team:
Suzanne Rosnowski, CEO and Founder
Christopher Lanzaro, CFO
Dane Wisher, Vice President (US)
Jessica Abercrombie, Vice President (US)
Anita Gryson, Director (UK)
Jamie Ley, Director (UK)
Kirsty Gallagher, Vice President, Digital (US)
Notable long-term clients:
Taconic Partners; Elevate Research Properties; Warner Bros. Discovery; The Ellinikon; BLG Capital
New client wins:
Wayne Enterprises Experiences; Porto Montenegro; Argent Design; Skidmore, Owings & Merrill (SOM); La Liste; The Beverly Hills Conference and Visitors Bureau (BHCVB); Chestertons Global
What makes your agency a great place in which to work? How have you fostered a positive workplace culture?
“Relevance International is entirely owned, funded and led by a woman, Suzanne Rosnowski. Suzanne and the company believe in advancing diversity, equity and inclusion efforts across the PR industry and through the clients they serve. Relevance International is dedicated to each employee's personal growth and continues to invest in its team through key initiatives and training programs to ensure success and build company culture. The agency holds a monthly ‘Lunch and Learn’ series for topics spanning real estate, digital marketing, and pitch writing, as well as an annual two-day corporate visioning session bringing all employees across offices together to contribute to the direction of the agency as one team. Relevance International's mentorship program and individual growth paths foster a unique sense of support within the company, leading up to a robust bi-annual review system where employees are given a chance to review their growth trajectory at the company and within their career.”
