The PR Net 100, 2024: Rachel Harrison Communications

Rachel Harrison Communications (RHC) specializes in integrated marketing communications for bold innovators in travel, hospitality, restaurants, lifestyle brands, bars, and spirits. In the past year, RHC has achieved notable success through its clients. The agency played a key role in securing its hotel clients’ spots on the inaugural Michelin Keys and World's 50 Best Hotels lists. Additionally, 12 of its bars were named to the North America World's 50 Best List, and nine clients were recognized as finalists for Tales of the Cocktail. RHC also garnered significant attention with the launch of Breville's InFizz Fusion and the global introduction of Flexipan, which featured a partnership with Chef Dominique Ansel. Additionally, the agency’s campaign for Guac on the Rock achieved billions of impressions, earning notable placements. The agency has also experienced substantial internal growth. The digital marketing department tripled in size and revenue, adding high-profile clients such as Major Food Group and Zero Bond. The London office achieved a similar growth trajectory, with new clients including Swingers Crazy Golf, Jason Atherton, and Sofitel St. James. Additionally, RHC expanded its global footprint by opening an office in Sydney, Australia, complementing its existing locations in New York, London, Los Angeles, Las Vegas, Mexico City, Paris, and Philadelphia.

Leadership team: 

Rachel Harrison, Principal & Founder

Lauren Webster, Managing Partner, UK & Global Digital Head

Amanda Watenberg, Managing Director, Spirits

Lauren Hurth, Managing Director, Travel

Lucy Ballantyne, Managing Director, Lifestyle

Sarah Hermalyn, Managing Director, Culinary

Amber Appelbaum, Managing Director, Operations & Business Development

Notable long-term clients:

Major Food Group, Dominique Crenn Dining Group, Zero Bond, Wildflower Farms, an Auberge Resort, The Little Nell, The Second City, Jason Atherton's The Social Company, Superbueno, Swingers Crazy Golf, Nomad Hotels, Great Jones Distilling Company, Dorado Beach, a Ritz- Carlton Reserve, Teremana Tequila, Black Tomato, Breville, Milady's, Fairmont Pacific Rim, Fairmont Royal York, Fouquet's Paris, Hard Rock New York Hotel, Holistic Spirits, Mijenta Tequila, Park Lane New York, Sartiano's, Spiegelworld, The Joule, The Joseph Hotel, Tourism Authority of Thailand, Viceroy Resort Bali, Virgin Hotels New York

New client wins:

Major Food Group, Dominique Crenn Dining Group, Zero Bond, Wildflower Farms, an Auberge Resort, The Little Nell, Jason Atherton's The Social Company, The Line Hotel DC, The Second City, Revelie, Badger Beverages, Chinola, Clover Club, Hard Rock New York Hotel, Harumi, Hotel Heron, Le Moné, Leyenda, Lilistar, Limelight Hotels, Main Street Landing, Sartiano's, Sofitel St. James, Tres Tribus Mezcal, Xanadu

Describe the key tenets of your agency's mission and ethos.

“Lead with creativity and think outside the box. We aim to become part of our client's family, sharing the same level of passion for their brand or property as they do internally. Vital to our success is that we develop deep and meaningful relationships with our media and influencer friends, always understanding what trends and information will excite and entice them.”




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