PURPLE, a global leader in luxury and innovation, continues to expand its influence across key markets. In the past year, the agency opened its sixth global office in Singapore, strengthening support for clients in Southeast Asia and targeting new opportunities in hospitality, design, fashion, beauty, and wellness. Key areas like the "Property and Placemaking" division and the APAC region have seen significant expansion, while recent growth in the Middle East, fueled by the addition of Dubai-based Frame Publicity, has also led to new global accounts. Key moments in PURPLE's U.S. work this year highlight its leadership in the fashion industry. The agency played a pivotal role in Fashion Trust U.S., a nonprofit dedicated to supporting emerging designers, which held its second annual awards in Los Angeles last spring. Through this initiative, PURPLE continues to foster new talent and maintain its influence in the fashion world. Additionally, the agency's efforts have been instrumental in the success of designer Willy Chavarria, who won American Menswear Designer of the Year at the 2023 CFDA Fashion Awards and dressed high-profile celebrities for the 2024 Met Gala.
Leadership team:
Fergus Lawlor, CEO
Caroline Lynch, Founding Director
Nancy Oakley, Company Director
Andrew Lister, EVP, Fashion
Kathleen Barnea-Spink, EVP, Beauty
Stevie King, EVP, Lifestyle
Notable long-term clients:
Rosewood, EDITION, Glenfiddich, Olympia, SCAD, SculptureCenter, The Standard International, Scorpios, Solange Knowles, Porsche, Serpentine Galleries, Augustinus Bader, Sol de Janeiro, Ilia, Trudon, Dr. Jart +, Le Labo, Parfums de Marly, Miason Francis Kurkdjian, Makeup by Mario, Sulwhasoo, Balmain Hair Couture, Willy Chavarria, Casablanca, BOSS, Farberge, Golden Goose, Lacoste, Buccellati, FURLA, Cult Gaia, Bite Studios, Charles Jeffrey Loverboy, Celine (HK)
New client wins:
Rosewood Global, Highsnobiety, JKS Restaurant Group, Diageo Rare Luxury, Via Arno (Richemont), Porsche (project), Savannah College of Art & Design (SCAD), Dolce & Gabbana Beauty, Dries van Noten Beauty, Frederic Malle, REFY, Makeup by Mario, Erborian, Obagi, Christian Louboutin Beauty, Rains, Longines, Santoni, Barrie, David Koma Swim, Fleur du Mal, Zegna (HK), Audemars Piguet (HK), Calvin Klein (APAC)
Describe the key tenets of your agency's mission and ethos.
“At PURPLE, we believe in pushing the boundaries of what's possible. Our clients share a common goal of excellence and seek to amplify their brands through visionary thinking that transcends industry norms. This commitment to innovation and creativity is at the core of everything we do. Our clients trust us to deliver the unexpected, providing unparalleled access, visibility, and relevance that consistently wows and exceeds expectations. We view our relationship with clients as a true partnership. Our culture shapers work closely with clients to understand their unique needs and goals, leveraging our expertise to deliver results that go beyond what they thought possible. This collaborative approach ensures that every campaign and initiative is tailored to maximize impact and achieve success.”
