Since 2003, Parasol has been a leading integrated brand marketing and communications agency, with headquarters in New York City and a satellite office in LA. Specializing in luxury lifestyle and hospitality, Parasol leverages its award-winning Parasol Advantage approach to elevate clients' brands through enhanced visibility, increased revenue, and strategic opportunities. In the past year, Parasol has spearheaded several high-profile resort openings. The debut of One&Only Aesthesis in Athens, the ultra-luxury collection’s first European property, garnered extensive media coverage and industry accolades. Following this success, Parasol orchestrated the launch of One&Only One Za'abeel in Dubai, a groundbreaking urban vertical resort by Kerzner International. Parasol also revitalized Le Royal Monceau – Raffles Paris, re-establishing the iconic Palace hotel as a premier destination in Paris. The agency's recent growth includes adding high-profile clients such as the Ritz-Carlton Reserve Peninsula Papagayo, slated to open in late 2024 in Costa Rica, and VRetreats, a collection of luxury hotels in Italy. Parasol also supported the expansion of Emmy Squared Pizza to new locations, reflecting its expertise in scaling brands. With a significant increase in staffing, Parasol continues to drive innovation and set benchmarks in luxury marketing.
Leadership team:
Andrea Werbel, Founder & Managing Director
Sasa Nikolic, Vice President
Notable long-term clients:
One&Only Resorts (Since 2015 - Global Ultra-Luxury Collection & Private Homes); Le Royal Monceau – Raffles Paris; Inn at Perry Cabin; Red Pebbles Hospitality (Collection of six restaurants in Nashville); Emmy Squared Pizza (22 locations across the US); METT Hotel & Beach Resort Bodrum; METT Hotel & Beach Resort Marbella
New client wins:
Nekajui, a Ritz-Carlton Reserve Peninsula Papagayo, Costa Rica; VRetreats Hotel Collection, Italy; Ultimate Jet Vacations (UJV)
What makes your agency a great place in which to work? How have you fostered a positive workplace culture?
“As a boutique agency, Parasol prides itself on the entrepreneurial spirit and access that the staff has to its Founder & Managing Director, Andrea Werbel and senior leadership. This unique positioning and approach allow for mentorship, growth opportunities, and close collaboration within the company to achieve impactful results for our clients. Additionally, the agency provides continuous development initiatives including webinars, conferences, and educational courses, and deskside opportunities with editors. Parasol also places a special emphasis on workplace culture and organizes frequent lunches to experience New York's dynamic dining scene and team outings. The agency's leadership is also committed to work-life balance including Summer Fridays.”
