Orchestra is a new communications company designed for today’s dynamic media landscape. By uniting leading experts across essential disciplines, the company collaborates with clients to craft their most compelling narratives. Orchestra has strategically expanded its vertical expertise through targeted acquisitions, enhancing its capabilities in key industries and functional areas. The acquisition of Inkhouse, a strategic communications firm with over 140 team members, has significantly bolstered Orchestra’s expertise in technology, artificial intelligence, venture capital, and more. Additionally, the integration of M18 PR has strengthened Orchestra’s market position in real estate, hospitality, and design across New York City, Los Angeles, and Miami. Furthermore, the acquisition of Message Lab, an award-winning content, data, and analytics agency, has expanded Orchestra’s capabilities in analytics and insights. Beyond these acquisitions, Orchestra has focused on integrating accounts and shared services to deliver seamless, comprehensive solutions. The company’s organic growth strategies, including cross-selling and upselling, have diversified client engagements and enhanced satisfaction. This dual strategy of combining strategic acquisitions with organic growth initiatives has been fundamental to Orchestra’s success and market position.
Leadership team:
Jonathan Rosen, CEO
Valerie Berlin, Executive Chair
Jesse Derris, Chief Strategy Officer
David Levine, Chief Operating Officer
Thaly Germain, Chief Culture Officer
Jennifer Rayman, Chief Financial Officer
Julia Debo, Chief of Staff
Notable long-term clients:
Databricks, Raytheon, Xerox, Google, Mozilla, Netflix, Reformation, PUMA, 92NY, Airtable, Alexander Wang, Apple, Bill & Melinda Gates Foundation, Singapore Airlines, Marriott, LA Tourism, Samsung, Lincoln Center, Hispanic Federation, Dartmouth College, SisterSong, Brookfield, Nike, the Whitney Museum of American Art, The New Commonwealth Fund, Athleta, Warby Parker, Supergoop!, the Flatiron Building, the Washington Commanders, SoftBank, Bunkhouse Group, INNESS, Graduate Hotels
New client wins:
Central Park Conservancy, Cornell University, Artechouse, 1199SEIU Funds, CIDER, Climate Power, Identity Digital, W.K. Kellogg Foundation, MoonPay, Olaplex, OverDrive, Ping Identity, Roblox, Sandbox VR, Swatch, Visa, Vectra AI, True Food Kitchen, Away, Glossier, Isay Weinfeld, the International Spy Museum
Describe the key tenets of your agency's mission and ethos.
“At Orchestra, we leverage data to measure impact and drive insights-driven storytelling. We believe in the power of cohesive and integrated communications strategies that span multiple platforms. By merging traditional PR tactics with modern digital strategy and analysis, we craft narratives that resonate and engage diverse audiences, backed by measurable results that demonstrate tangible business impact. Our mission is driven by our clients' success. We prioritize understanding their unique needs, challenges and goals to tailor our strategies for maximum impact. We see ourselves as partners in our clients' success, working closely together to ensure their stories are told compellingly and authentically. In an era of rapid media evolution, we drive business transformation by embracing innovation and adaptability. Our ethos is rooted in staying ahead of trends, leveraging new technologies and continuously refining our methods to ensure our clients' messages cut through the noise and achieve meaningful engagement.”
