Optimist Consulting excels in real estate, luxury goods, and high-profile experiences, with a proven track record in launching premier residential and mixed-use developments, as well as top global brands. Over the past year, the agency’s residential real estate practice expanded into new markets such as Beverly Hills, Dallas, Philadelphia, and Long Island City. Their work on One Wall Street included showcasing multiple model residences, organizing high-profile events at the private restaurant, and delivering outstanding results for the client. In lifestyle PR, the agency orchestrated a successful award season and red carpet moments for Boucheron, while their ongoing partnership with Audemars Piguet featured multiple events and launches. The Central Park Conservancy continued to benefit from Optimist’s expertise, particularly with the Frederick Law Olmstead Hat Luncheon, which marked its tenth year of collaboration. The launch of HeliFlite, a private aviation brand in New York and South Florida, was also a highlight. Internally, Optimist expanded its celebrity and influencer practice and grew its creative portfolio, bolstered by their sought-after photography team.
Leadership team:
Scott Cooke, Managing Partner
Leslie LeCount, Managing Partner
Paul Lerner, Managing Partner
Notable long-term clients:
Audemars Piguet, Vornado, Boucheron, Phillips Auctions, St. Regis Residences, Rosewood Residences, Swire, Related + Hudson Yards, RXR, Witkoff
New client wins:
Pura Vida (Miami is coming to NYC); BLDG Property Management, Oliver Peoples, HeliFlite x Formula 1 Miami, Pazziella Garden & Suites Capri
Describe the key tenets of your agency's mission and ethos.
“At Optimist Consulting, we transcend the typical role of a public relations and digital marketing agency; we are committed partners who collaborate closely to actualize our clients' visions and business objectives. While boasting the operational prowess of a large firm, we distinguish ourselves by delivering personalized service and oversight, always guided by the agency founders' vision. Our work is fueled by passion, and we selectively engage in projects that ignite our creativity and spark our interest as a team. We are independently owned and only work on projects that we choose.”
