This year, Nylon Consulting celebrates a decade of redefining the marketing landscape for interiors and design. Known for its innovative approach, the agency has expanded from focusing solely on public relations to incorporating social media and content creation, making it a comprehensive resource for both emerging and established brands. In the past year, Nylon Consulting has pushed boundaries by launching Pooky Lights in the US and executing a successful campaign for Little Greene Paint, which exceeded sales targets and fueled brand growth. Their pioneering work in influencer marketing and in-house photorealistic rendering is highlighted by over 100 renders completed in 2024, gaining national media attention. Their media brand, Designer Home Tours, has achieved 6.2 million views and secured new advertiser partnerships. As Nylon Consulting celebrates its 10-year milestone, they proudly introduce Nylon Gallery, an atelier showcasing a curated selection of client products. This expansion reflects their commitment to dynamic and comprehensive services. The agency's significant growth in new business wins is attributed to their diversified services, expansion into new verticals like hospitality, and their ability to innovate and adapt to industry trends.
Leadership team:
Laura Bindloss, Founder
Simon Bindloss, Chief Revenue Officer
Notable long-term clients:
New York Design Center, Artistic Tile, Studio McGee, Monogram, Pooky Lights, Little Greene Paint
New client wins:
Formed For, Isla Porter, Hannah Reehl, Nick Mele, Cox London, Laura Hammett, Elizabeth Pash, Hyde Park Mouldings
Describe the key tenets of your agency's mission and ethos.
“Adaptability: We recognize that media is the business of change, and the way people consume information will never stay stagnant. Our ethos is built on adaptability—being flexible, open-minded, and ahead of the curve. We understand that how we work today will not be how we work in a year, and it's our job as publicists, content creators, and social media experts to anticipate and embrace those shifts. Our approach is to have foresight, always looking towards the future and adapting our systems, offerings, and methods to what's best for our clients and the evolution of our industry. This adaptability is exemplified by how we have refined our work each year to speak to a larger market. From products like our 'Strategy Lite Bootcamp,' designed for smaller clients who can't commit to a full retainer, to our 'Brand Positioning Workshop' and render creation for clients without the budget for full photoshoots but in need of strategic guidance and content, we continuously evolve our offerings to meet the diverse needs of our clientele.”
