Celebrating its 10th anniversary, No. 29 Communications has solidified its reputation as a trailblazing PR agency dedicated to driving positive change through strategic storytelling, partnerships, and activations. For example, their work with New York Restoration Project (NYRP) for the 2023 Hulaween Gala generated more coverage than any previous year. At CES, No. 29’s efforts for Embodied, Inc. led to the Moxie AI robot winning a CES Innovation Award. The agency also handled U.S. press for the Museum for the United Nations – UN Live Sounds Right initiative, achieving over a billion global press impressions with features in Fast Company and NPR. No. 29 has experienced growth through a strong commitment to its values and strategic client selections. New clients this year include The Oberon Group, The Or Foundation, and Suleika Jaouad, expanding the agency’s influence in hospitality, environmental impact, and literary fields. The agency’s reputation for delivering high-value results continues to attract exciting new opportunities and partnerships.
Leadership team:
Erin Allweiss, Co-Founder
Melody Serafino, Co-Founder
Karen Navarre Wicki, Vice President
Notable long-term clients:
TED, Happiest Baby, VEJA, Happiest Baby, Embodied, Oliver Jeffers, ReFED, Rothy's, Busayo
New client wins:
The Or Foundation, Yuka, MAS Holdings, Suleika Jaouad, New York Restoration Project (NYRP), The Oberon Group, Commons
Describe the key tenets of your agency's mission and ethos.
“Sustainability and social impact: Co-founders Melody Serafino and Erin Allweiss have created a unique business model that was unheard of at the time the agency was founded in 2013: one focused on exclusively representing clients in sustainability and social impact. Generating change: No. 29's clients—ranging from major companies to small startups—leverage the power and resources they have to rally for equity, conservation and preservation of nature, physical and mental health and well-being, and circularity in design, in addition to taking action to publicly address and help rectify some of the most pressing issues of our time. Synergy for good: The agency's clients come from a wide spectrum of industries, including slow and ethical fashion and beauty (VEJA, Baserange, Mwani Zanzibar, ORMAIE), sustainable food and beverage (The Oberon Group), meaningful tech (Embodied's Moxie Robot, Happiest Baby/SNOO, Yuka, Circ), activists and nonprofits (ReFED, Museum for the UN, TED, The Or Foundation), and high-profile individuals (Oliver Jeffers, Suleika Jaouad).”
